Set-Live_Website_Content_0012_Work Heineken - Back-Up.jpg
 

HEINEKEN

HEINEKEN UEFA CHAMPIONS LEAGUE TROPHY TOUR

PROBLEM

How do you leverage Heineken's UEFA Champions League sponsorship (a European asset) in key markets across the rest of the world?

OUR SOLUTION

Take the tournament's Trophy on tour - giving fans around the world the chance to be part of the UEFA Champions League, rather than just watching it on TV.

Conceived as 'The World's First Fan Powered Trophy Tour', we challenged fans on social channels to tell us how they would 'Champion the Trophy' if it came to their country - then we made it happen.

To date the tour visited Jamaica, Panama, Colombia, Egypt, Vietnam, India, Burma and Laos.

IMPACT

  • More than 10,000 fan ideas submitted
  • 200,000+ event attendance
  • 3,000 video Trophy encounters recorded
  • A total digital reach of millions*
  • Millions generated in PR Value*

* Exact figures are confidential